Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 12 pages
Data source: Published sources
Topics:
BHP; Digitalisation strategy; Dual listing structure; Restructuring strategy; Transformation strategy; Digital trade; Operational technology; Automotive digitalisation; Data analysis; Big data; Digitalisation in mining; Rio Tinto; Blockchain technology; Business strategy; Competitive strategy
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Abstract
Incorporated in 1885, BHP, the mining giant was involved in the development, discovery, production and marketing of copper, iron ore, zinc, lead, silver, diamonds, oil and gas and other natural resources. BHP was operated by a unified board and management team with its headquarters in Melbourne and corporate management centre at London. During the years 2012-16, BHP management faced operational challenges due to the dwindling demand from China due to economic slowdown, competition from various players and the age-old risks of operating in extreme environments. BHP decided to invest in technology and soon used it for mining processes. Although, BHP made calculated digital moves, rivals like Rio Tinto were much ahead of the game in using digital technology for mining. The challenge for BHP was to close the gap and replicate the success of its rival Rio Tinto. Amidst this backdrop, it remained to be seen, whether the adoption of digital technology would help BHP in attaining growth and also help in surviving competition in the coming years.
Teaching and learning
This item is suitable for postgraduate courses.Time period
The events covered by this case took place in 2018.Geographical setting
Region:
Europe
Country:
United States
About
Abstract
Incorporated in 1885, BHP, the mining giant was involved in the development, discovery, production and marketing of copper, iron ore, zinc, lead, silver, diamonds, oil and gas and other natural resources. BHP was operated by a unified board and management team with its headquarters in Melbourne and corporate management centre at London. During the years 2012-16, BHP management faced operational challenges due to the dwindling demand from China due to economic slowdown, competition from various players and the age-old risks of operating in extreme environments. BHP decided to invest in technology and soon used it for mining processes. Although, BHP made calculated digital moves, rivals like Rio Tinto were much ahead of the game in using digital technology for mining. The challenge for BHP was to close the gap and replicate the success of its rival Rio Tinto. Amidst this backdrop, it remained to be seen, whether the adoption of digital technology would help BHP in attaining growth and also help in surviving competition in the coming years.
Teaching and learning
This item is suitable for postgraduate courses.Settings
Time period
The events covered by this case took place in 2018.Geographical setting
Region:
Europe
Country:
United States