Product details

Product details
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Abstract

Incorporated in 1885, BHP, the mining giant was involved in the development, discovery, production and marketing of copper, iron ore, zinc, lead, silver, diamonds, oil and gas and other natural resources. BHP was operated by a unified board and management team with its headquarters in Melbourne and corporate management centre at London. During the years 2012-16, BHP management faced operational challenges due to the dwindling demand from China due to economic slowdown, competition from various players and the age-old risks of operating in extreme environments. BHP decided to invest in technology and soon used it for mining processes. Although, BHP made calculated digital moves, rivals like Rio Tinto were much ahead of the game in using digital technology for mining. The challenge for BHP was to close the gap and replicate the success of its rival Rio Tinto. Amidst this backdrop, it remained to be seen, whether the adoption of digital technology would help BHP in attaining growth and also help in surviving competition in the coming years.

Teaching and learning

This item is suitable for postgraduate courses.

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Europe
Country:
United States

About

Abstract

Incorporated in 1885, BHP, the mining giant was involved in the development, discovery, production and marketing of copper, iron ore, zinc, lead, silver, diamonds, oil and gas and other natural resources. BHP was operated by a unified board and management team with its headquarters in Melbourne and corporate management centre at London. During the years 2012-16, BHP management faced operational challenges due to the dwindling demand from China due to economic slowdown, competition from various players and the age-old risks of operating in extreme environments. BHP decided to invest in technology and soon used it for mining processes. Although, BHP made calculated digital moves, rivals like Rio Tinto were much ahead of the game in using digital technology for mining. The challenge for BHP was to close the gap and replicate the success of its rival Rio Tinto. Amidst this backdrop, it remained to be seen, whether the adoption of digital technology would help BHP in attaining growth and also help in surviving competition in the coming years.

Teaching and learning

This item is suitable for postgraduate courses.

Settings

Time period

The events covered by this case took place in 2018.

Geographical setting

Region:
Europe
Country:
United States

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