Subject category:
Marketing
Published in:
2019
Abstract
Yashodha Group, a newly established company in the field of development of real-estate, launched a new project named Dream Heights. In their last project they achieved the heights of success, but now the time had changed due to this and the sale of housing units became very low. The case highlights the major problems regarding the low sales of housing units. The case involves a key role played by Mr Singh (MD) to find out the major problems of low sales.
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Abstract
Yashodha Group, a newly established company in the field of development of real-estate, launched a new project named Dream Heights. In their last project they achieved the heights of success, but now the time had changed due to this and the sale of housing units became very low. The case highlights the major problems regarding the low sales of housing units. The case involves a key role played by Mr Singh (MD) to find out the major problems of low sales.
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