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Supplement
-
Reference no. 9B18MC080
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Andrew Delios (National University of Singapore Business School, National University of Singapore); Markus Taussig (Rutgers University)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-05-04
Length: 6 pages
Data source: Field research
Topics: Internationalization; Product expansion; General management/strategy; Entrepreneurship; International
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Abstract

This is a Simplified Chinese version. In 2016, with success in its two main business lines, mobile phones and electronics retailing, Mobile World Joint Stock Company (Mobile World) faces the challenge of expansion. It is considering geographic expansion into the nearby markets of Cambodia and Myanmar. It is also considering business line expansion into either pharmaceutical or mid-market fresh produce. The founders of Mobile World and the partners of its private equity investor, Mekong Capital, are debating the chances of success of entry into one or more of these new geographic or product areas. Use with 9B18M078 and 9B18M079.
Location:
Vietnam
Industry:
Retail trade
Size:
Large
Other setting(s):
2016
Teaching note
-
Reference no. 8B18M078
Subject category: Strategy and General Management
Authors: Markus Taussig (Rutgers University); Andrew Delios (National University of Singapore Business School, National University of Singapore)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-05-04
Length: 12 pages
Data source: Field research
View full details
Case
-
Reference no. 9B18MC078
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Andrew Delios (National University of Singapore Business School, National University of Singapore); Markus Taussig (Rutgers University)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-05-04
Length: 16 pages
Data source: Field research
Topics: Business model; Emerging markets; General management/strategy; Entrepreneurship; International
View full details
Supplement
-
Reference no. 9B18M080
Subject category: Strategy and General Management
Authors: Andrew Delios (National University of Singapore Business School, National University of Singapore); Markus Taussig (Rutgers University)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-05-04
Length: 6 pages
Data source: Field research
Topics: Internationalization; Product expansion; General management/strategy; Entrepreneurship; International
View full details
Supplement
-
Reference no. 9B18MC079
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Andrew Delios (National University of Singapore Business School, National University of Singapore); Markus Taussig (Rutgers University)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-05-04
Length: 6 pages
Data source: Field research
Topics: General management/strategy; Entrepreneurship; International
View full details

About

Abstract

This is a Simplified Chinese version. In 2016, with success in its two main business lines, mobile phones and electronics retailing, Mobile World Joint Stock Company (Mobile World) faces the challenge of expansion. It is considering geographic expansion into the nearby markets of Cambodia and Myanmar. It is also considering business line expansion into either pharmaceutical or mid-market fresh produce. The founders of Mobile World and the partners of its private equity investor, Mekong Capital, are debating the chances of success of entry into one or more of these new geographic or product areas. Use with 9B18M078 and 9B18M079.

Settings

Location:
Vietnam
Industry:
Retail trade
Size:
Large
Other setting(s):
2016

Related

Teaching note
-
Reference no. 8B18M078
Subject category: Strategy and General Management
Authors: Markus Taussig (Rutgers University); Andrew Delios (National University of Singapore Business School, National University of Singapore)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-05-04
Length: 12 pages
Data source: Field research
View full details
Case
-
Reference no. 9B18MC078
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Andrew Delios (National University of Singapore Business School, National University of Singapore); Markus Taussig (Rutgers University)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-05-04
Length: 16 pages
Data source: Field research
Topics: Business model; Emerging markets; General management/strategy; Entrepreneurship; International
View full details
Supplement
-
Reference no. 9B18M080
Subject category: Strategy and General Management
Authors: Andrew Delios (National University of Singapore Business School, National University of Singapore); Markus Taussig (Rutgers University)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-05-04
Length: 6 pages
Data source: Field research
Topics: Internationalization; Product expansion; General management/strategy; Entrepreneurship; International
View full details
Supplement
-
Reference no. 9B18MC079
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Andrew Delios (National University of Singapore Business School, National University of Singapore); Markus Taussig (Rutgers University)
Published by: Ivey Publishing
Originally published in: 2018
Version: 2018-05-04
Length: 6 pages
Data source: Field research
Topics: General management/strategy; Entrepreneurship; International
View full details