Product details

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Subject category: Marketing
Published by: Ivey Publishing
Originally published in: 1988
Version: 2003-06-10
Length: 32 pages
Data source: Published sources

Abstract

The note reviews all stages in the development of an advertising campaign for a consumer product from the perspective of a product manager. The note provides information on the advertising process associated with the development of an advertising campaign.
Location:
Industry:
Size:
Medium

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Abstract

The note reviews all stages in the development of an advertising campaign for a consumer product from the perspective of a product manager. The note provides information on the advertising process associated with the development of an advertising campaign.

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Location:
Industry:
Size:
Medium

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