Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2003-06-10
Length: 32 pages
Data source: Published sources
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Abstract
The note reviews all stages in the development of an advertising campaign for a consumer product from the perspective of a product manager. The note provides information on the advertising process associated with the development of an advertising campaign.
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Abstract
The note reviews all stages in the development of an advertising campaign for a consumer product from the perspective of a product manager. The note provides information on the advertising process associated with the development of an advertising campaign.