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Hilton Worldwide Holdings Inc (Hilton), a world class hotel operating out of 113 countries and territories as of 2018, had a portfolio of 16 world class brands consisting of 5,000 properties. The hotel enjoyed a reputation of being one of the best places to work in innumerable surveys done by external bodies like the Great Places to Work. Hilton was able to differentiate itself from other global hotels because of its unique employee centric HR practices like their recruitment, on boarding, and training processes. The leadership at Hilton believed in attracting, hiring, and retaining employees. This made business sense because these employees would service their guests better. Over the years, the company created a culture of high engagement and the highly empowered employees went out of their way to delight customers. Hilton recognized its team members who did great work and treated them well with a view to getting them to stay longer at the company, grow within the company, and take on leadership roles. However, some analysts felt balancing growth with preservation of the company's culture might be a difficult task for Hilton. The debate continues on whether Hilton can survive and thrive in the new age of travel and the growing trend of e-Commerce in the world.