Product details

Product details
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Abstract

Zynga is a renowned American social game developing behemoth company. Its games are not only popular across the USA, but Europe and Asia as well. It made huge revenues and profits utilizing Facebook as a platform and had over 265 million monthly active users, far ahead from its competitors. But this feat didn’t last for long. The humongous userbase of FarmVille, once a very popular game, started plummeting every quarter within a year of its launch. This steep decline pointed towards an inherent problem within the organization. This case study presents facts concerning this downfall and eventually discusses the organization’s tyrannical corporate strategies and the tactics employed by the management at the time of crisis. It covers an entire gamut of global leadership strategies, with the analysis illustrating a stark reflection of how the top management, as the leaders set the tone for the organizational culture and also how a leading style can uplift or downturn a business in a short span of time.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2012.

Featured company

Zynga
Employees:
1001-5000
Turnover:
INR 907,200,000
Type:
Privately held
Industry:
Gaming & Entertainment

Featured protagonist

  • Mark Pincus (male), CEO

About

Abstract

Zynga is a renowned American social game developing behemoth company. Its games are not only popular across the USA, but Europe and Asia as well. It made huge revenues and profits utilizing Facebook as a platform and had over 265 million monthly active users, far ahead from its competitors. But this feat didn’t last for long. The humongous userbase of FarmVille, once a very popular game, started plummeting every quarter within a year of its launch. This steep decline pointed towards an inherent problem within the organization. This case study presents facts concerning this downfall and eventually discusses the organization’s tyrannical corporate strategies and the tactics employed by the management at the time of crisis. It covers an entire gamut of global leadership strategies, with the analysis illustrating a stark reflection of how the top management, as the leaders set the tone for the organizational culture and also how a leading style can uplift or downturn a business in a short span of time.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2012.

Featured company

Zynga
Employees:
1001-5000
Turnover:
INR 907,200,000
Type:
Privately held
Industry:
Gaming & Entertainment

Featured protagonist

  • Mark Pincus (male), CEO

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