Product details

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Abstract

Founded in 2013, inFeedo was a start-up inducted by an entrepreneur Tanmaya Jain. Initially, designed as an enterprise employee feedback platform, inFeedo gradually encouraged crowdsourcing of innovative ideas to solve various challenges within the organisational environment. In 2016, inFeedo brought in innovation in HR practices by utilising Artificial Intelligence for employee engagement. The company revolutionised the HR space, by launching a smart 'AI enabled chatbot' in order to record human interactions. Named as Amber, the chatbot was designed to ask the right questions at the right time to trigger meaningful employee responses through a detailed analysis of business problems. At the same time, Amber also came with a promise of assisting HR to focus on controlling attrition by addressing the red flags within a work environment. With growing demand in the market, Amber had gradually grown through a paid user base in more than 100 companies across 30 countries. In spite of experiencing a high growth, a major challenge for Amber was to serve the defined purpose of employee engagement in the rapidly changing HR landscape. Could inFeedo address the changing market expectations with reference to newer markets like the US?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Asia
Country:
India

Featured company

Infeedo Private Limited
Type:
Self-owned
Industry:
IT

About

Abstract

Founded in 2013, inFeedo was a start-up inducted by an entrepreneur Tanmaya Jain. Initially, designed as an enterprise employee feedback platform, inFeedo gradually encouraged crowdsourcing of innovative ideas to solve various challenges within the organisational environment. In 2016, inFeedo brought in innovation in HR practices by utilising Artificial Intelligence for employee engagement. The company revolutionised the HR space, by launching a smart 'AI enabled chatbot' in order to record human interactions. Named as Amber, the chatbot was designed to ask the right questions at the right time to trigger meaningful employee responses through a detailed analysis of business problems. At the same time, Amber also came with a promise of assisting HR to focus on controlling attrition by addressing the red flags within a work environment. With growing demand in the market, Amber had gradually grown through a paid user base in more than 100 companies across 30 countries. In spite of experiencing a high growth, a major challenge for Amber was to serve the defined purpose of employee engagement in the rapidly changing HR landscape. Could inFeedo address the changing market expectations with reference to newer markets like the US?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2019.

Geographical setting

Region:
Asia
Country:
India

Featured company

Infeedo Private Limited
Type:
Self-owned
Industry:
IT

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