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Branding strategy in marketing is one of the most critical strategies for any organization to enter, develop and sustain in the market. Marketing strategy creates awareness, updates customers and prospects about new products and modifications, and adds competitive advantage for any organization. Effective marketing mix communicates the product's features, USPs and differentiating points, which differentiate any product from competitor products. Branding helps an organization / product to develop a specific brand personality among customers and prospects. Deciding the effective mix of all the branding strategies is one of the important decisions of any organization, which determines the success of brand creation and management. All the marketing strategies must be integrated with each other so that all together can strengthen the intensity of any brand.