Subject category:
Human Resource Management / Organisational Behaviour
Originally published in:
2020
Length: 8 pages
Data source: Published sources
Abstract
This case is about one of the greatest start-up scandals to have ever rocked America. It brings out the scam in the backdrop of the role of the founder, Elizabeth Holmes, in light of her meteoric rise. The media projected her as the blue-eyed female CEO rising her way up the corporate ladder. At the same time, one investigative article raising suspicion about the ongoing practices within the company turned the tide forever against her.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Featured protagonist
- Elizabeth Holmes (female), CEO
About
Abstract
This case is about one of the greatest start-up scandals to have ever rocked America. It brings out the scam in the backdrop of the role of the founder, Elizabeth Holmes, in light of her meteoric rise. The media projected her as the blue-eyed female CEO rising her way up the corporate ladder. At the same time, one investigative article raising suspicion about the ongoing practices within the company turned the tide forever against her.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Settings
Featured protagonist
- Elizabeth Holmes (female), CEO