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Abstract

Shipping container homes are a growing philosophy adopted in the construction sector. Ready4U is a small company specialised on building container homes that provide good quality at affordable prices. The company is now re-considering its future based on increased demand from customers and products’ popularity. The company has grown beyond expectations and has achieved remarkable financial results since its creation. However, new business opportunities are available to the company and management needs to react quickly to anticipate the effects of a number of changes in the ecosystem. A growing concern with sustainability and environmental topics, the management of cost and quality standards, and the initial development of the new Balanced Scorecard and Strategic Map are also some of the key priorities on the agenda of top management.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Featured company

Ready4U

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Abstract

Shipping container homes are a growing philosophy adopted in the construction sector. Ready4U is a small company specialised on building container homes that provide good quality at affordable prices. The company is now re-considering its future based on increased demand from customers and products’ popularity. The company has grown beyond expectations and has achieved remarkable financial results since its creation. However, new business opportunities are available to the company and management needs to react quickly to anticipate the effects of a number of changes in the ecosystem. A growing concern with sustainability and environmental topics, the management of cost and quality standards, and the initial development of the new Balanced Scorecard and Strategic Map are also some of the key priorities on the agenda of top management.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

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Featured company

Ready4U

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