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Thumbnail image for product with reference number W97C98
Growing Better Together: General Mills Considers Pre-Competitive Collaboration to Advance Sustainable Supply Chains
Case
-
Reference no. W97C98
Subject category: Strategy and General Management
Authors: Andrew J Hoffman (Ross School of Business, University of Michigan); Amelia Brinkerhoff (Ross School of Business, University of Michigan); Lisa Dinon (Rackham Graduate School, University of Michigan); Conner Levy (School of Engineering, University of Michigan); Romain Malandre (Ross School of Business, University of Michigan); Amanda Willis (Ross School of Business, University of Michigan)
Published by: WDI Publishing, William Davidson Institute (EDI), University of Michigan
Originally published in: 2020
Version: 24 April 2020
Length: 14 pages
Data source: Generalised experience
Topics: Coalitions; Cooperative strategies; Corporate social responsibility; Environmental sustainability; Strategic alliances; Supply chain management
Share a link: https://casecent.re/p/171121
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Abstract

It was mid-March 2019 and General Mills had just announced its commitment to advance regenerative agriculture practices on one million acres of farmland by 2030. It was an ambitious initiative but Kevin O'Donnell, General Mills' global director for sourcing & operations sustainability, was focused on advancing this holistic method of farming in order to protect and enhance the world's natural resources. Still, he wondered if his company could do more. He kept thinking about the 2018 Responsible Business Summit in New York City where he heard former Unilever CEO Paul Polman speak about a novel concept called pre-competitive collaboration. O'Donnell thought this notion had the potential to enable an even more sustainable agricultural supply chain, not only for General Mills, but the entire cereal industry. Could he and his team successfully integrate pre-competitive collaboration into the regenerative agriculture initiative?
Locations:
North America; United States
Industries:
Agribusiness; Breakfast cereals; Crop production; Food supply; Snack food
Thumbnail image for product with reference number W97T98
Growing Better Together: General Mills Considers Pre-Competitive Collaboration to Advance Sustainable Supply Chains
Teaching note
-
Reference no. W97T98
Subject category: Strategy and General Management
Authors: Andrew J Hoffman (Ross School of Business, University of Michigan); Amelia Brinkerhoff (Ross School of Business, University of Michigan); Lisa Dinon (Rackham Graduate School, University of Michigan); Conner Levy (School of Engineering, University of Michigan); Romain Malandre (Ross School of Business, University of Michigan); Amanda Willis (Ross School of Business, University of Michigan)
Published by: WDI Publishing, William Davidson Institute (EDI), University of Michigan
Originally published in: 2020
Version: 24 April 2020
Length: 8 pages
Data source: Generalised experience
View full details

About

Abstract

It was mid-March 2019 and General Mills had just announced its commitment to advance regenerative agriculture practices on one million acres of farmland by 2030. It was an ambitious initiative but Kevin O'Donnell, General Mills' global director for sourcing & operations sustainability, was focused on advancing this holistic method of farming in order to protect and enhance the world's natural resources. Still, he wondered if his company could do more. He kept thinking about the 2018 Responsible Business Summit in New York City where he heard former Unilever CEO Paul Polman speak about a novel concept called pre-competitive collaboration. O'Donnell thought this notion had the potential to enable an even more sustainable agricultural supply chain, not only for General Mills, but the entire cereal industry. Could he and his team successfully integrate pre-competitive collaboration into the regenerative agriculture initiative?

Settings

Locations:
North America; United States
Industries:
Agribusiness; Breakfast cereals; Crop production; Food supply; Snack food

Related

Thumbnail image for product with reference number W97T98
Growing Better Together: General Mills Considers Pre-Competitive Collaboration to Advance Sustainable Supply Chains
Teaching note
-
Reference no. W97T98
Subject category: Strategy and General Management
Authors: Andrew J Hoffman (Ross School of Business, University of Michigan); Amelia Brinkerhoff (Ross School of Business, University of Michigan); Lisa Dinon (Rackham Graduate School, University of Michigan); Conner Levy (School of Engineering, University of Michigan); Romain Malandre (Ross School of Business, University of Michigan); Amanda Willis (Ross School of Business, University of Michigan)
Published by: WDI Publishing, William Davidson Institute (EDI), University of Michigan
Originally published in: 2020
Version: 24 April 2020
Length: 8 pages
Data source: Generalised experience
View full details