Product details

Racial discrimination had emerged as an unfettered global enigma which had not been duly accosted. In the aftermath of George Floyd's death, huge anti-racial protests were witnessed across many countries. The worldwide remonstrations were flagged off under the label of 'Black Lives Matter'. Racial bias influenced organisations through internalised racist stereotypes. This often took the form of micro-aggressions against marginalised groups which were collectively referred as BAME (Black, Asian, Minority and Ethnic). PricewaterhouseCoopers (PwC) which had faced allegations of institutional and individual racism had voluntarily addressed the phenomenon of racial discrimation through multiple initiatives. These included blind spots training videos, setting up council of CEO Action for Diversity and Inclusion, establishment of Diversity and Inclusion Advisory Committee, a two year fellowship programme on racial policy issues and pledge for diversity, besides one week's annual paid time for its 55,000 employees for volunteering at non-profits. Further, it boosted its search for new talent from traditionally black colleges and universities. Meanwhile in 2018, PwC was recognised as Best Employer for its pioneering efforts towards racial equality and inclusion. Would PwC's efforts in encouraging the business community draw adequate support from government policy makers to overcome the racial impasse?