Subject category:
Marketing
Published by:
Ivey Publishing
Version: 2020-07-31
Length: 11 pages
Data source: Field research
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Abstract
Denitsa Ikonomova is a champion professional dancer on Dancing with the Stars (France) who has become a desired social media influencer. She must now consider the business side of her profession and decide how to leverage her celebrity. This case has been developed for both online teaching and traditional classroom teaching.
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Abstract
Denitsa Ikonomova is a champion professional dancer on Dancing with the Stars (France) who has become a desired social media influencer. She must now consider the business side of her profession and decide how to leverage her celebrity. This case has been developed for both online teaching and traditional classroom teaching.