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Srividya Ramamurthy founder of Manikarnika, an optimistic woman is quite aware of the business challenges in her chosen field. Transition from a sourcing analyst in an MNC to being an entrepreneur wasn’t easy either. The journey of Srividya also referred to as Vidya has been quite interesting. Like many entrepreneurs Vidya too jumped into the ocean of being her own boss with little savings that she had. Her efforts of recycling plastic waste, recycling of fabric and revival of regional fabrics is inspiring as well. The case takes the reader through opportunity identification in the initial section. It describes how Vidya as an entrepreneur was a keen observer who saw that carton boxes were discarded after unpacking the material. This led to Recycle, Revive and Reduce business thought. Manikarnika case is interesting when importance of recycling in textile business is being increasingly recognised. Since fabrics once in landfill can take hundreds of years to decompose. They may release hazardous methane and CO2 gas into the atmosphere. Also few fabrics are designed not to decompose. As a solution to these concerns Manikarana case that is into eco-friendly recycled products could be interesting.