Subject category:
Entrepreneurship
Published by:
Amity Research Centers
Length: 6 pages
Data source: Published sources
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Abstract
Shopmatic was a Singapore based e-Commerce enabler, providing tech solutions to help SMEs and individual entrepreneurs take their business online. By bringing different elements of the e-Commerce landscape onto a single platform, Shopmatic had created customised online stores and helped its customers sell through social and chat commerce, as well as multiple marketplaces with integrated global payment options and shipping solutions. Shopmatic made it easy for anyone to sell online. Convinced about the massive opportunity in India, where a large majority of the estimated 50 million small and medium businesses were mostly offline, Shopmatic was launched in India in January 2016. Shopmatic had recorded an immense increase, with a 200% growth in the April-June 2020 quarter. Would Shopmatic be able to scale its business further, helping more businesses and individual entrepreneurs take their business online? Would the startup be able to sustain its business model in the highly competitive e-Commerce sector?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Asia
Country:
Singapore
Featured company
Shopmatic
Type:
Partnership
Industry:
e-Commerce enabler
About
Abstract
Shopmatic was a Singapore based e-Commerce enabler, providing tech solutions to help SMEs and individual entrepreneurs take their business online. By bringing different elements of the e-Commerce landscape onto a single platform, Shopmatic had created customised online stores and helped its customers sell through social and chat commerce, as well as multiple marketplaces with integrated global payment options and shipping solutions. Shopmatic made it easy for anyone to sell online. Convinced about the massive opportunity in India, where a large majority of the estimated 50 million small and medium businesses were mostly offline, Shopmatic was launched in India in January 2016. Shopmatic had recorded an immense increase, with a 200% growth in the April-June 2020 quarter. Would Shopmatic be able to scale its business further, helping more businesses and individual entrepreneurs take their business online? Would the startup be able to sustain its business model in the highly competitive e-Commerce sector?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2020.Geographical setting
Region:
Asia
Country:
Singapore
Featured company
Shopmatic
Type:
Partnership
Industry:
e-Commerce enabler