Product details

Rameshwar of Rameshwar Plastics (RP) manufactured and sold three types of High Density Polythylene (HDPE) bucket. After completing one year of manufacturing and production operations, Rameshwar found that buckets of two types - Type-2 and Type-3 - had made losses, while buckets of Type-1 were looking promising in generating sufficient profits. Rameshwar was unable to understand the reason for the losses made by the two types of bucket, as he had studied the market and manufactured the buckets only after finding out that there was adequate demand for the Type 2 and Type 3 buckets. He was in need of expert advice to decide whether the Type 2 and Type 3 buckets had the capability to generate profits. He wanted to know if he needed to continue to produce the other two categories of bucket (Type-2 and Type-3), or he should stop producing both Type 2 and Type 3 or one of the two. Also, he was in need of advice regarding which type of bucket to produce specifically to improve overall profitability. The case study can be helpful in understanding the concept of marginal costing, contribution margin, and profit-volume ratio.