Product details

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Subject category: Marketing
Originally published in: 2020
Version: 22-Oct-2020
Revision date: 26-Jan-2021
Length: 12 pages
Data source: Field research

Abstract

The Grande Terrasse establishment offers a range of wellness tourism services. Opened in September 2017 and based in Chatelaillon Plage, France, this establishment is installed on a privileged site and is confronted with the challenges of development. The management of the Grande Terrasse establishment needs marketing advice as it has to face the challenges of the markets in terms of demand, competition, structuring its offer and designing a competitive strategy in order to optimize its activity. The main issue of the case is how to attract foreign clients both in leisure and business in order to develop the hotel and spa activity of the establishment.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Europe
Country:
France
Location:
Ch√Ętellaillon

Featured company

La Grande Terrasse
Employees:
11-50
Turnover:
EUR 30,000,000
Type:
Privately held
Industry:
Hotels and catering

About

Abstract

The Grande Terrasse establishment offers a range of wellness tourism services. Opened in September 2017 and based in Chatelaillon Plage, France, this establishment is installed on a privileged site and is confronted with the challenges of development. The management of the Grande Terrasse establishment needs marketing advice as it has to face the challenges of the markets in terms of demand, competition, structuring its offer and designing a competitive strategy in order to optimize its activity. The main issue of the case is how to attract foreign clients both in leisure and business in order to develop the hotel and spa activity of the establishment.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Settings

Time period

The events covered by this case took place in 2020.

Geographical setting

Region:
Europe
Country:
France
Location:
Ch√Ętellaillon

Featured company

La Grande Terrasse
Employees:
11-50
Turnover:
EUR 30,000,000
Type:
Privately held
Industry:
Hotels and catering

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