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Case
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Reference no. IMD-7-2228
Published by: International Institute for Management Development (IMD)
Originally published in: 2020
Version: 02.10.2020
Revision date: 26-Jan-2021
Length: 6 pages
Data source: Published sources

Abstract

Pep Guardiola is often hailed as one of the most successful football managers in the world. He frequently appeals to players' individual emotions to motivate them and to generate a feeling of belonging to the team. This case delves into his first season as a coach at FC Barcelona (2008-09), with a particular focus on his team's journey to the UEFA Champions League final and his use of collective emotions to motivate his team to perform. The case zooms in on events in the dressing room that preceded the final game. Instead of his usual speech before kick-off, Pep showed an inspirational video to all players. The moving video illustrated the team's accomplishments, hard work, and dedication. It leveraged heroic images with emotive music, touching the hearts of the players. The case intends to explore the complex relationship between the use of collective emotions and team performance and allows to explore and apply frameworks to participants' own leadership.

Time period

The events covered by this case took place in 2008-2009.

Geographical setting

Region:
Europe
Country:
Spain

Featured company

FC Barcelona
Employees:
1001-5000
Turnover:
EUR 855 milliom
Industry:
Football

About

Abstract

Pep Guardiola is often hailed as one of the most successful football managers in the world. He frequently appeals to players' individual emotions to motivate them and to generate a feeling of belonging to the team. This case delves into his first season as a coach at FC Barcelona (2008-09), with a particular focus on his team's journey to the UEFA Champions League final and his use of collective emotions to motivate his team to perform. The case zooms in on events in the dressing room that preceded the final game. Instead of his usual speech before kick-off, Pep showed an inspirational video to all players. The moving video illustrated the team's accomplishments, hard work, and dedication. It leveraged heroic images with emotive music, touching the hearts of the players. The case intends to explore the complex relationship between the use of collective emotions and team performance and allows to explore and apply frameworks to participants' own leadership.

Settings

Time period

The events covered by this case took place in 2008-2009.

Geographical setting

Region:
Europe
Country:
Spain

Featured company

FC Barcelona
Employees:
1001-5000
Turnover:
EUR 855 milliom
Industry:
Football

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