Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 5 pages
Data source: Published sources
Abstract
The case 'KFC India's Digital Marketing Campaigns' talks about the digital marketing campaigns launched by KFC India to reinforce the connection between KFC the brand and its customers in India. The campaigns also helped KFC to engage with its customers. The case touches upon the use of social media by KFC India to run the campaigns. It also describes the benefits KFC India accrued from the use of digital channels to reach out to its customers.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Time period
The events covered by this case took place in 2012-2020.Geographical setting
Region:
Asia
Country:
India
Featured company
KFC
Type:
Public company
Industry:
Food & beverage
Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 6 pages
Data source: Published sources
About
Abstract
The case 'KFC India's Digital Marketing Campaigns' talks about the digital marketing campaigns launched by KFC India to reinforce the connection between KFC the brand and its customers in India. The campaigns also helped KFC to engage with its customers. The case touches upon the use of social media by KFC India to run the campaigns. It also describes the benefits KFC India accrued from the use of digital channels to reach out to its customers.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Time period
The events covered by this case took place in 2012-2020.Geographical setting
Region:
Asia
Country:
India
Featured company
KFC
Type:
Public company
Industry:
Food & beverage
Related
Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 6 pages
Data source: Published sources