Chapter from: "The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business"
Published by:
Business Expert Press
Length: 47 pages
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Abstract
This chapter is excerpted from 'The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business'. This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to-market concept has been critically examined for customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking.
About
Abstract
This chapter is excerpted from 'The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business'. This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to-market concept has been critically examined for customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking.