Product details

Adam Neumann was the founder, CEO, and public face of WeWork, the infamous coworking company. He persuaded investors to give the company billions and made employees believe that the company was going to change the world. WeWork's IPO filing revealed the troubled financial state of the company and the downsides of Neumann's leadership. The case provides examples of pseudo-transformational leadership behaviors which might appear to be transformational. Neumann stepped down as CEO, the IPO was withdrawn, and the once revered company had its credit rating downgraded to that of junk bonds. The case introduces the new WeWork CEO, Sandeep Mathrani, who has to figure out how to lead the company into a profitable future. This case study has been peer reviewed by the editorial board of the Journal of Organizational Behavior Education (JOBE).