Subject category:
Strategy and General Management
Published by:
Emerald Group Publishing Limited
Length: 8 pages
Data source: Generalised experience
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Abstract
The case study analyses competition in the automobile industry in Zimbabwe, a developing economy. From that perspective, it discusses Puzey and Payne's business operations; a company with a long-standing history in the country's automobile industry. Since its establishment during the Colonial era, the company endured a prolonged period of rapid car and spare parts sales decline in 2012. Following a management buyout deal in 2013, the decline in sales proved to be its real dilemma and it required strategic decisions to diffuse the impact of the 'grey markets'. Government policies added to the company's problems.
Subject category:
Strategy and General Management
Published by:
Emerald Group Publishing Limited
Length: 11 pages
Data source: Generalised experience
About
Abstract
The case study analyses competition in the automobile industry in Zimbabwe, a developing economy. From that perspective, it discusses Puzey and Payne's business operations; a company with a long-standing history in the country's automobile industry. Since its establishment during the Colonial era, the company endured a prolonged period of rapid car and spare parts sales decline in 2012. Following a management buyout deal in 2013, the decline in sales proved to be its real dilemma and it required strategic decisions to diffuse the impact of the 'grey markets'. Government policies added to the company's problems.
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Subject category:
Strategy and General Management
Published by:
Emerald Group Publishing Limited
Length: 11 pages
Data source: Generalised experience