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At the November 2019 Open Day conference, the vice-president of JD.com shared his understanding of the role that supplier collaboration played in an uncertain environment. Through 15 years of fast growth, JD.com had become the largest business-to-consumer platform in China with more than 30,000 suppliers. Using a boundless retail strategy, JD.com had to build a seamless channel from supplier to customer, which required a close look at how to collaborate with the suppliers through digital technology. However, working with people from different companies raised many challenges. Without a proper solution, the effectiveness of the supplier collaboration would suffer.