Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 9 pages
Data source: Published sources
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Abstract
Dating apps offered a platform to the individuals to look for love, companionship and friendship. Individuals could luckily find out their life partner through these dating apps. The global revenue of dating apps was USD1.69 billion in 2015, which almost doubled to reach USD3.08 billion in 2020. In India too, dating apps had gained tremendous momentum. According to Statista.com, the turnover of the online dating segment was projected to increase from USD454 million in 2021 to USD783 million by 2024. Moreover, the COVID-19 pandemic had also positively impacted the online dating industry. Since people were staying at home, they were on the lookout for their soulmate online through these dating apps. However, there were some risks involved with dating apps. Some people might not reveal their true identity and use stolen identity and pretend to be someone else on social media and also pretend to be rich and successful. Moreover, in the long-term, users of dating apps might not opt for the premium options and remain satisfied with the free features of the app, which might pose a risk on the app's financial health. Lastly, from an individual's viewpoint, it could be difficult to assess an individual's character online, since one could miss out on certain aspects like body language, tone of voice, etc. Against this backdrop, would dating apps help individuals to find out their true life partner? What could be the underlying issues and challenges?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2020-21.Geographical setting
Region:
Asia
Country:
India
About
Abstract
Dating apps offered a platform to the individuals to look for love, companionship and friendship. Individuals could luckily find out their life partner through these dating apps. The global revenue of dating apps was USD1.69 billion in 2015, which almost doubled to reach USD3.08 billion in 2020. In India too, dating apps had gained tremendous momentum. According to Statista.com, the turnover of the online dating segment was projected to increase from USD454 million in 2021 to USD783 million by 2024. Moreover, the COVID-19 pandemic had also positively impacted the online dating industry. Since people were staying at home, they were on the lookout for their soulmate online through these dating apps. However, there were some risks involved with dating apps. Some people might not reveal their true identity and use stolen identity and pretend to be someone else on social media and also pretend to be rich and successful. Moreover, in the long-term, users of dating apps might not opt for the premium options and remain satisfied with the free features of the app, which might pose a risk on the app's financial health. Lastly, from an individual's viewpoint, it could be difficult to assess an individual's character online, since one could miss out on certain aspects like body language, tone of voice, etc. Against this backdrop, would dating apps help individuals to find out their true life partner? What could be the underlying issues and challenges?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2020-21.Geographical setting
Region:
Asia
Country:
India