Subject category:
Entrepreneurship
Published by:
Stanford Business School
Version: 11 February 2020
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Abstract
This case details the various challenges that Whitney Wolfe Herd faced in starting and scaling Bumble. The case explores critical decisions that Wolfe Herd had to make, including which investors to raise money from, how to pitch her 'women message first' dating app to the group of male engineers who could build it, and how to make leadership and reporting line changes as the company scaled.
Time period
The events covered by this case took place in 2021.Geographical setting
Region:
World/global
Countries:
United Kingdom; United States
Subject category:
Entrepreneurship
Published by:
Stanford Business School
Version: 12 October 2020
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms
About
Abstract
This case details the various challenges that Whitney Wolfe Herd faced in starting and scaling Bumble. The case explores critical decisions that Wolfe Herd had to make, including which investors to raise money from, how to pitch her 'women message first' dating app to the group of male engineers who could build it, and how to make leadership and reporting line changes as the company scaled.
Settings
Time period
The events covered by this case took place in 2021.Geographical setting
Region:
World/global
Countries:
United Kingdom; United States
Related
Subject category:
Entrepreneurship
Published by:
Stanford Business School
Version: 12 October 2020
Notes: For terms & conditions go to www.thecasecentre.org/freecaseterms