Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 10 pages
Data source: Published sources
Abstract
Samsung India (Samsung) had launched an innovative 'industry ready' training program during the month of August 2021. Branded as 'Samsung Digital & Offline Skills Training' (Samsung DOST), the program was aimed at training about 50,000 youths to create an uninterrupted labour supply in the domestic electronics retail market. In order to plan a seamless training delivery mechanism, Samsung had commenced a strategic alliance with National Skill Development Corporation (NSDC), to facilitate the program delivery through its nationwide skills training centres. Identified to be one of the biggest training projects in the country, Samsung Dost was expected to reach out to the under privileged students through a community development approach. Designed on a hybrid platform, such a training delivery model had already started to win the hearts of the students across the target markets, right after inception. Whether the training program could ensure a steady supply of low-cost labour and address the employability gap in the electronics retail sector remained to be the moot question to be answered in the future.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Asia
Country:
India
Featured company
Samsung India
Employees:
5001-10000
Type:
Public company
Industry:
Electronics
About
Abstract
Samsung India (Samsung) had launched an innovative 'industry ready' training program during the month of August 2021. Branded as 'Samsung Digital & Offline Skills Training' (Samsung DOST), the program was aimed at training about 50,000 youths to create an uninterrupted labour supply in the domestic electronics retail market. In order to plan a seamless training delivery mechanism, Samsung had commenced a strategic alliance with National Skill Development Corporation (NSDC), to facilitate the program delivery through its nationwide skills training centres. Identified to be one of the biggest training projects in the country, Samsung Dost was expected to reach out to the under privileged students through a community development approach. Designed on a hybrid platform, such a training delivery model had already started to win the hearts of the students across the target markets, right after inception. Whether the training program could ensure a steady supply of low-cost labour and address the employability gap in the electronics retail sector remained to be the moot question to be answered in the future.
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2021.Geographical setting
Region:
Asia
Country:
India
Featured company
Samsung India
Employees:
5001-10000
Type:
Public company
Industry:
Electronics