Product details

Popeyes Louisiana Kitchen, Inc, (Popeyes) was started by Alvin C Copeland Sr (Copeland), in New Orleans in 1972. Over the years, Popeyes, leveraged its rich Louisiana heritage and culinary tradition. In 2019, Popeye launched the chicken sandwich as part of its menu offerings. This became the turning point for the restaurant chain as sales and store traffic increased drastically. The demand for the chicken sandwich increased after its marketing feud on Twitter with Chick-fil-A. Thereafter in 2020, the world witnessed the COVID-19 pandemic upsurge, which affected the sales of many restaurant chains. But Popeyes took advantage of the situation while trying to expand its franchisee footprint. Along with this, the company launched its first loyalty program called Popeyes Rewards in 2021. But across the industry, brands like McDonald's and Wendy's to Chuck E Cheese and Taco Bell had launched new loyalty programs. Being a late entrant, analysts felt that it would be difficult for Popeyes to grab market space in an extremely crowded loyalty space. Besides, capturing the mobile phone space of customers was also a very challenging task. Would Popeyes be able to drive sales and win over customers with its new Loyalty program?