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Supplementary software
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Reference no. W27360
Subject category: Marketing
Authors: Rahul Kumar Sett (Indian Institute of Management, Nagpur); Aravindan Chandrasekaran (Indian Institute of Management, Nagpur); Avinandan Sinha (Indian Institute of Management, Nagpur); Premal Shah (Indian Institute of Management, Nagpur)
Published by: Ivey Publishing
Originally published in: 2021
Version: 2021-12-20
Format: .zip
Data source: Published sources
Topics: Push strategy; Pull strategy; Adoption; Churn; Bass diffusion of innovation; Schelling's model of social segregation; Marketing
Notes: This zip file contains 4 x .nlogo files and 1 x .mdl file. System requirements: Must be used with Vensim and NetLogo software
Share a link: https://casecent.re/p/182904
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Abstract

This supplementary software is to accompany the case.
Industry:
Other services
Other setting(s):
2021
Note
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Reference no. W25455
Subject category: Marketing
Authors: Rahul Kumar Sett (Indian Institute of Management, Nagpur); Aravindan Chandrasekaran (Indian Institute of Management, Nagpur); Avinandan Sinha (Indian Institute of Management, Nagpur); Premal Shah (Indian Institute of Management, Nagpur)
Published by: Ivey Publishing
Originally published in: 2021
Version: 2021-12-20
Length: 17 pages
Data source: Published sources
Topics: Push strategy; Pull strategy; Adoption; Churn; Bass diffusion of innovation; Schelling's model of social segregation; Marketing
View full details

About

Abstract

This supplementary software is to accompany the case.

Settings

Industry:
Other services
Other setting(s):
2021

Related

Note
-
Reference no. W25455
Subject category: Marketing
Authors: Rahul Kumar Sett (Indian Institute of Management, Nagpur); Aravindan Chandrasekaran (Indian Institute of Management, Nagpur); Avinandan Sinha (Indian Institute of Management, Nagpur); Premal Shah (Indian Institute of Management, Nagpur)
Published by: Ivey Publishing
Originally published in: 2021
Version: 2021-12-20
Length: 17 pages
Data source: Published sources
Topics: Push strategy; Pull strategy; Adoption; Churn; Bass diffusion of innovation; Schelling's model of social segregation; Marketing
View full details