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Since its acquisition by Facebook in 2010, the merging of Instagram and Facebook has been a major success. Instagram has undergone several changes as a result of the strategic integration, which has contributed to the growth of both firms. Synergy between businesses, consumers, and marketers resulted in a positive outcome for everyone. With a market valuation of over USD600 billion and a 2019 revenue of over USD70.7 billion, Facebook dominates the social media business. At the end of 2020, Facebook has more than 2.8 billion monthly active users and ranks seventh in worldwide internet usage. Facebook's acquisition of Instagram was a strategic effort to counteract its rivals. A look at Instagram's current price demonstrates that Zukerberg had a long-term vision when no one else could have predicted it. Facebook's revenue is primarily derived from Instagram. In 2019, Facebook generated USD70.7 billion in advertising income, with Instagram accounting for more than a quarter of that total. The social media sector has never been the same since the two companies merged. Advertisements on social media sites like Facebook and Instagram are becoming popular with businesses looking for new ways to reach their target audience and raise awareness of their brand. Users have benefited from the integration because it has made it simpler to share content between the two applications at the same time. Marketers' primary platform of choice is Instagram. In terms of customer retention, Facebook and Instagram have a massive user base.