Subject category:
Marketing
Published by:
Columbia CaseWorks, Columbia Business School
Version: May 1, 2018
Length: 14 pages
Data source: Field research
Share a link:
https://casecent.re/p/183334
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This epilogue is to accompany the case. In June 2013 Ooredoo was awarded one of two telecommunication licenses to operate in Myanmar-where cellphone penetration was less than 10%. Less than 18 months later, Ooredoo launched voice and data services. This case includes information on the global telecom industry, focusing on services unique to developing countries, and asks students to consider how and when Ooredoo should launch mobile financial services in the country.
Industry:
Other setting(s):
2015
Subject category:
Marketing
Published by:
Columbia CaseWorks, Columbia Business School
Version: February 26, 2018
Revision date: 9-Oct-2023
Length: 27 pages
Data source: Field research
About
Abstract
This epilogue is to accompany the case. In June 2013 Ooredoo was awarded one of two telecommunication licenses to operate in Myanmar-where cellphone penetration was less than 10%. Less than 18 months later, Ooredoo launched voice and data services. This case includes information on the global telecom industry, focusing on services unique to developing countries, and asks students to consider how and when Ooredoo should launch mobile financial services in the country.
Settings
Industry:
Other setting(s):
2015
Related
Subject category:
Marketing
Published by:
Columbia CaseWorks, Columbia Business School
Version: February 26, 2018
Revision date: 9-Oct-2023
Length: 27 pages
Data source: Field research