French language
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2001-11-09
Length: 25 pages
Data source: Published sources
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Abstract
This is the French version of ''9A85M014''. Johnson & Burgess, one of Canada''s most successful and largest advertising agencies, must make a key ethical decision. It has been invited to make a ''speculative presentation'' for the largest account it has ever been offered. However, the account creates internal division because it is for a cigarette manufacturer. Key agency personnel may quit if the account is taken, yet other agency workers may not stay if the account is passed over.
Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2003-12-05
Length: 23 pages
Data source: Published sources
About
Abstract
This is the French version of ''9A85M014''. Johnson & Burgess, one of Canada''s most successful and largest advertising agencies, must make a key ethical decision. It has been invited to make a ''speculative presentation'' for the largest account it has ever been offered. However, the account creates internal division because it is for a cigarette manufacturer. Key agency personnel may quit if the account is taken, yet other agency workers may not stay if the account is passed over.
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Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2003-12-05
Length: 23 pages
Data source: Published sources