Subject category:
Strategy and General Management
Originally published in:
2022
Version: 21-Apr-2022
Length: 11 pages
Data source: Published sources
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Abstract
Zerodha, the largest stock broker in India, has recently surpassed a valuation of USD2 billion. In the past year, there was a tremendous increase. As new retail investors flooded the share market, the COVID lockdowns acted as a catalyst for its expansion. How did a bootstrapped firm defeat the financial services industry's established giants HDFC and ICICI? What advantage does zero has that makes it the largest stock broker in India? How did Zerodha go from being a small broker with a few thousand clients to having more than 30 lakh clients by 2020? How did a company that began with only INR1.7 crore grow to become a INR14,000 crore FinTech behemoth? How did a man with a contact centre income of 8,000 rupees become India's most valuable FinTech Company?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Time period
The events covered by this case took place in 2015 to 2021.Geographical setting
Region:
Asia
Country:
India
Location:
Begaluru (Karnataka)
Featured company
Zerodha
Employees:
1001-5000
Turnover:
INR 2,728.93 crore
Type:
Privately held
Industry:
Stock brokerage
Other keywords:
Financial service company; online platform; top player; largest market share; discount broker
Featured protagonist
- Nithin Kamath (male), Founder CEO
Subject category:
Strategy and General Management
Originally published in:
2022
Version: 21-Apr-2022
Length: 7 pages
Data source: Published sources
About
Abstract
Zerodha, the largest stock broker in India, has recently surpassed a valuation of USD2 billion. In the past year, there was a tremendous increase. As new retail investors flooded the share market, the COVID lockdowns acted as a catalyst for its expansion. How did a bootstrapped firm defeat the financial services industry's established giants HDFC and ICICI? What advantage does zero has that makes it the largest stock broker in India? How did Zerodha go from being a small broker with a few thousand clients to having more than 30 lakh clients by 2020? How did a company that began with only INR1.7 crore grow to become a INR14,000 crore FinTech behemoth? How did a man with a contact centre income of 8,000 rupees become India's most valuable FinTech Company?
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Time period
The events covered by this case took place in 2015 to 2021.Geographical setting
Region:
Asia
Country:
India
Location:
Begaluru (Karnataka)
Featured company
Zerodha
Employees:
1001-5000
Turnover:
INR 2,728.93 crore
Type:
Privately held
Industry:
Stock brokerage
Other keywords:
Financial service company; online platform; top player; largest market share; discount broker
Featured protagonist
- Nithin Kamath (male), Founder CEO
Related
Subject category:
Strategy and General Management
Originally published in:
2022
Version: 21-Apr-2022
Length: 7 pages
Data source: Published sources