Product details

India's health insurance space was being disrupted by innovations such as subscription-based and bite sized plans offered by new-age healthcare startups. Bengaluru-based Kenko Health (Kenko) was riding on this innovation wave. Kenko was changing the lopsided mediclaim market in India by evolving beyond hospitalisation and focusing on OPD expenses. The health InsurTech startup was co-founded in 2019 by Aniruddha Sen and Dhiraj Goel with an innovative business model which came in for much criticism. Kenko offered instant benefit on all medical bills including out-of-pocket expenses such as medicines, lab tests, doctor consultations, emergency services, at-home care, and mental health. It was a challenger brand in an under-penetrated category dominated by large players who charged hefty premiums, over-promised and under-delivered. Kenko hoped to gradually evolve into India's first integrated health management platform. There were several hurdles in its path such as regulatory constraints and competition. Will Kenko succeed in its mission to provide affordable healthcare to the masses and disrupt the Indian healthcare ecosystem?