Subject category:
Strategy and General Management
Published in:
2022
Length: 21 pages
Data source: Published sources
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Abstract
Sitting in his cabin on the cold night of December 2021, Mr Ashok Kumar, CEO, and MD of SSA Techno Construction Pvt Limited was brooding over the proposal received for Joint Venture (JV) a fortnight back. The proposal, supposed to have a critical impact on his company's future growth trajectory, was running in his mind like a cinema screen. SSA Techno Construction Pvt Ltd is in the business of providing chemical solutions for new construction, maintenance, repair, rehabilitation, and renovation of structures in a broad spectrum of sectors for more than 18 years. Since getting the offer for JV, which was attractive as he was offered a majority share in it, Kumar was in a dilemma - whether to accept the offer or grow organically by entering into any of the related business verticals of either road and highways constructions, specialty chemicals turnkey project or project consultancy. Mr Kumar was bewildered over the issue - 'Could I give up my independence? What would I do in case more equity is pumped in at a later stage by this JV player thereby reducing me to a minority stakeholder? Will all my efforts and sheer hard work put in over all these years to build up my company to this level be lost? Can I successfully lead my business up the ladder on my own?'. Stakes and risks were high and time was fast running out.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Time period
The events covered by this case took place in 2020-2022.Geographical setting
Region:
Asia
Country:
India
Locations:
New Delhi;Mumbai;Chennai;Kolkata
Featured company
SSA Techno Construction Pvt Ltd
Employees:
51-200
Turnover:
INR 200 million
Type:
Privately held
Industry:
Construction; Specialty construction chemicals
Other keywords:
Porter's forces; PESTEL; SSA Techno Construction
Featured protagonist
- Ashok Kumar (male), Owner
About
Abstract
Sitting in his cabin on the cold night of December 2021, Mr Ashok Kumar, CEO, and MD of SSA Techno Construction Pvt Limited was brooding over the proposal received for Joint Venture (JV) a fortnight back. The proposal, supposed to have a critical impact on his company's future growth trajectory, was running in his mind like a cinema screen. SSA Techno Construction Pvt Ltd is in the business of providing chemical solutions for new construction, maintenance, repair, rehabilitation, and renovation of structures in a broad spectrum of sectors for more than 18 years. Since getting the offer for JV, which was attractive as he was offered a majority share in it, Kumar was in a dilemma - whether to accept the offer or grow organically by entering into any of the related business verticals of either road and highways constructions, specialty chemicals turnkey project or project consultancy. Mr Kumar was bewildered over the issue - 'Could I give up my independence? What would I do in case more equity is pumped in at a later stage by this JV player thereby reducing me to a minority stakeholder? Will all my efforts and sheer hard work put in over all these years to build up my company to this level be lost? Can I successfully lead my business up the ladder on my own?'. Stakes and risks were high and time was fast running out.
Teaching and learning
This item is suitable for postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2020-2022.Geographical setting
Region:
Asia
Country:
India
Locations:
New Delhi;Mumbai;Chennai;Kolkata
Featured company
SSA Techno Construction Pvt Ltd
Employees:
51-200
Turnover:
INR 200 million
Type:
Privately held
Industry:
Construction; Specialty construction chemicals
Other keywords:
Porter's forces; PESTEL; SSA Techno Construction
Featured protagonist
- Ashok Kumar (male), Owner