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Management article compilation
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Reference no. ART-76197
Spanish language
Published by: IESE Business School
Originally published in: "IESE Insight", 2022

Abstract

This is a Spanish version. Digitalization, the pandemic and climate crises, supply-chain disruptions and inflation have shaken up retail. And despite the push to get back to normal, for retail, normal doesn't exist. As the boundaries between online and offline shopping blur into one, here is how retailers can prepare for an omnichannel future. Featuring interviews with Oscar Garcia Maceiras (Inditex), Eva Kruse (Pangaia), Claire Bergkamp (Textile Exchange, formerly at Stella McCartney), Andrea Baldo (Ganni) and Dimas Gimeno (El Corte Inglés, WOW) as well as data-driven insights from Jose Luis Nueno (Intent HQ Chair on Changing Consumer Behavior).

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Abstract

This is a Spanish version. Digitalization, the pandemic and climate crises, supply-chain disruptions and inflation have shaken up retail. And despite the push to get back to normal, for retail, normal doesn't exist. As the boundaries between online and offline shopping blur into one, here is how retailers can prepare for an omnichannel future. Featuring interviews with Oscar Garcia Maceiras (Inditex), Eva Kruse (Pangaia), Claire Bergkamp (Textile Exchange, formerly at Stella McCartney), Andrea Baldo (Ganni) and Dimas Gimeno (El Corte Inglés, WOW) as well as data-driven insights from Jose Luis Nueno (Intent HQ Chair on Changing Consumer Behavior).

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