Product details

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Abstract

Launched in 2008, FARFETCH Ltd, (Farfetch) was one of the leading luxury goods online marketplaces in the world. In 2020, the online luxury platform witnessed positive EBITDA, almost after 12 years of its establishment and more than two years of its IPO (in 2018). Farfetch's Digital first approach, focus on sustainability, investment in New Guards Group, strategic partnership with Alibaba, Richemont, and Artemis, etc, were considered as the key factors for driving the growth of the company. In 2021, Farfetch also launched its own fashion brand 'There Was One' and opened a new flagship store in London. Despite various global challenges, Farfetch was leaning on emerging technologies like Web3 to build a community. However, the company missed analysts' expectations in Q3 of 2022. Further, in 2022, Farfetch unveiled beauty portfolio and was expanding into new business line. Simultaneously, it was trying to build a complex and interdependent luxury ecosystem, where every stakeholder would depend upon each other. However, in Q3 of 2022, Farfetch's active customers number increased only by 8.6% than Q3 2021. Under various challenging scenarios like stiff competition between the online and offline luxury retail space, excessive inventory due to geopolitical situation in China and Russia, etc, would Farfetch continue its growth in the global luxury space?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
World/global
Country:
China

Featured company

FARFETCH Ltd
Employees:
5001-10000
Type:
Public company
Industry:
e-Commerce

About

Abstract

Launched in 2008, FARFETCH Ltd, (Farfetch) was one of the leading luxury goods online marketplaces in the world. In 2020, the online luxury platform witnessed positive EBITDA, almost after 12 years of its establishment and more than two years of its IPO (in 2018). Farfetch's Digital first approach, focus on sustainability, investment in New Guards Group, strategic partnership with Alibaba, Richemont, and Artemis, etc, were considered as the key factors for driving the growth of the company. In 2021, Farfetch also launched its own fashion brand 'There Was One' and opened a new flagship store in London. Despite various global challenges, Farfetch was leaning on emerging technologies like Web3 to build a community. However, the company missed analysts' expectations in Q3 of 2022. Further, in 2022, Farfetch unveiled beauty portfolio and was expanding into new business line. Simultaneously, it was trying to build a complex and interdependent luxury ecosystem, where every stakeholder would depend upon each other. However, in Q3 of 2022, Farfetch's active customers number increased only by 8.6% than Q3 2021. Under various challenging scenarios like stiff competition between the online and offline luxury retail space, excessive inventory due to geopolitical situation in China and Russia, etc, would Farfetch continue its growth in the global luxury space?

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2022.

Geographical setting

Region:
World/global
Country:
China

Featured company

FARFETCH Ltd
Employees:
5001-10000
Type:
Public company
Industry:
e-Commerce

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