Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2022-12-16
Length: 7 pages
Data source: Published sources
Abstract
In the fall of 2019, 'flight shaming,' a growing environmental movement, was gaining speed. The movement, which was sparked in Sweden and popularized by Greta Thunberg the previous year, sought to express the 'unease about flying experienced by environmentally conscious travellers.' As a short-haul airline, EasyJet plc (EasyJet) needed to determine whether this was merely a passing fad that it could ignore or a threat that might damage its reputation and growth ambitions for the future. In the latter case, EasyJet would also need to determine what it should do to mitigate such risks.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Location:
Industry:
Size:
Large
Other setting(s):
2019
About
Abstract
In the fall of 2019, 'flight shaming,' a growing environmental movement, was gaining speed. The movement, which was sparked in Sweden and popularized by Greta Thunberg the previous year, sought to express the 'unease about flying experienced by environmentally conscious travellers.' As a short-haul airline, EasyJet plc (EasyJet) needed to determine whether this was merely a passing fad that it could ignore or a threat that might damage its reputation and growth ambitions for the future. In the latter case, EasyJet would also need to determine what it should do to mitigate such risks.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Location:
Industry:
Size:
Large
Other setting(s):
2019