Subject category:
Strategy and General Management
Published in:
2023
Length: 28 pages
Data source: Published sources
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Abstract
From a first store opening in 1995 to 644 Stores in 147 cities across 30 Indian states and Union territories (as of March 31st 2021), Metro Brands Limited (Metro Brands), formerly Metro Shoes Limited, had evolved into a one-stop-shop for all footwear needs by retailing a wide range of branded products for the entire family. Founded by the late Malik Tejani, the company was under the able leadership of the second generation, Rafique Malik and her daughters. Over the years, Metro Brands had aggressively expanded its brand portfolio through strategic partnerships. But, the pandemic situation pushed Metro Brands to adopt and adapt newer processes and technologies and strengthen its brand positioning amidst the intense competition in the Indian footwear market. In December 2021, Metro Brands went public successfully and made several changes in its organizational structure. To drive future growth, the company appointed Nissan Joseph as the company's CEO and also renewed the team of business heads and business development. Under the new CEO, would Metro Brands be able to leverage its existing capabilities and become a digitally relevant brand in the coming times?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 1995-2022.Geographical setting
Region:
Asia
Country:
India
Featured company
Metro Brands Limited
Type:
Public company
Industry:
Specialty Footwear
Featured protagonist
- Rafique Malik (male), Chairman, Metro Brands Limited
About
Abstract
From a first store opening in 1995 to 644 Stores in 147 cities across 30 Indian states and Union territories (as of March 31st 2021), Metro Brands Limited (Metro Brands), formerly Metro Shoes Limited, had evolved into a one-stop-shop for all footwear needs by retailing a wide range of branded products for the entire family. Founded by the late Malik Tejani, the company was under the able leadership of the second generation, Rafique Malik and her daughters. Over the years, Metro Brands had aggressively expanded its brand portfolio through strategic partnerships. But, the pandemic situation pushed Metro Brands to adopt and adapt newer processes and technologies and strengthen its brand positioning amidst the intense competition in the Indian footwear market. In December 2021, Metro Brands went public successfully and made several changes in its organizational structure. To drive future growth, the company appointed Nissan Joseph as the company's CEO and also renewed the team of business heads and business development. Under the new CEO, would Metro Brands be able to leverage its existing capabilities and become a digitally relevant brand in the coming times?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 1995-2022.Geographical setting
Region:
Asia
Country:
India
Featured company
Metro Brands Limited
Type:
Public company
Industry:
Specialty Footwear
Featured protagonist
- Rafique Malik (male), Chairman, Metro Brands Limited