Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 13 pages
Data source: Published sources
Abstract
KOSE Corporation (KOSE) was a Japanese multinational personal care company founded by Kozaburo Kobayashi in 1946. Over the years, KOSE was committed to manufacturing and marketing cosmetics and believed in the concept of 'Creating Beauty' for people irrespective of their gender, age, or location. The company understood the growing needs of people for cosmetics and strived towards meeting the changing demands across the globe. At the same time, KOSE recognised the rising trend of digital platforms among people especially post COVID-19 pandemic and thus created digital platforms to connect with the customers in both the real and the digital worlds. Kazutoshi Kobayashi, the CEO of KOSE tried to provide unique value to its customers by providing personalised proposals which utilised digital technologies and data to introduce optimal products and services. Unlike KOSE, many other players like Shiseido, The Yves Saint Laurent (YSL), Shu Uemura had developed digital platforms across their flagship stores to entice the customers. Amidst this scenario, would KOSE be successful in embracing new technologies for growth?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2023.Geographical setting
Region:
World/global
Country:
Japan
Featured company
KOSÉ Corporation
Employees:
10000+
Type:
Public company
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 8 pages
Data source: Published sources
About
Abstract
KOSE Corporation (KOSE) was a Japanese multinational personal care company founded by Kozaburo Kobayashi in 1946. Over the years, KOSE was committed to manufacturing and marketing cosmetics and believed in the concept of 'Creating Beauty' for people irrespective of their gender, age, or location. The company understood the growing needs of people for cosmetics and strived towards meeting the changing demands across the globe. At the same time, KOSE recognised the rising trend of digital platforms among people especially post COVID-19 pandemic and thus created digital platforms to connect with the customers in both the real and the digital worlds. Kazutoshi Kobayashi, the CEO of KOSE tried to provide unique value to its customers by providing personalised proposals which utilised digital technologies and data to introduce optimal products and services. Unlike KOSE, many other players like Shiseido, The Yves Saint Laurent (YSL), Shu Uemura had developed digital platforms across their flagship stores to entice the customers. Amidst this scenario, would KOSE be successful in embracing new technologies for growth?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2023.Geographical setting
Region:
World/global
Country:
Japan
Featured company
KOSÉ Corporation
Employees:
10000+
Type:
Public company
Related
Subject category:
Strategy and General Management
Published by:
Amity Research Centers
Length: 8 pages
Data source: Published sources