Product details

The case chronicles the start-up journey and growth of KLAY Schools, India's largest company-owned and company-operated, also known as a non-franchised chain of preschools and daycare centres. Priya Krishnan founded KLAY in 2011 to help women return to work guilt-free post their maternity, with the first centre in Whitefield, Bangalore, India. By February 2023, Founding Years Learning Solutions Private Limited, the parent company of KLAY brand, operated more than 150 daycare centres across seven cities, catering to over 10,000 children between the ages of 6 months to 10 years. Over 3000 people worked at KLAY, of which 95% were women. KLAY schools had raised USD22M in funding over two rounds, Series A on January 1, 2013, and the second and the latest round of funding on Jun 17, 2016, from a Series B round. The participants would be able to analyze and evaluate the value proposition, map out the business model, apply the opportunity checklist template, and understand the business logic and operating model of a preschool and daycare chain business based on a non-franchised model. The participants would also examine the company’s new initiatives and approaches for growth while sticking to the core value proposition created around safety, security, and hygiene.