Subject category:
Strategy and General Management
Published by:
WHU - Otto Beisheim School of Management
Length: 25 pages
Data source: Field research
Abstract
This case focuses on the strategic positioning of the third largest beer group in Germany, Radeberger Gruppe AG (RG). Students find themselves at a point in time when RG was considering a takeover of the fourth largest German beer group, Brau und Brunnen AG (BB) whose major shareholder, HypoVereinsbank, was considering selling off its stake. Students have to analyse the strategic options of RG in its competitive environment, especially with regard to its abilities and product portfolio. Furthermore, they have to assess the potential of an acquisition of BB, particularly taking the integration process into account. A Power Point presentation (305-007-9) is available to accompany the teaching note.
Location:
Industry:
Size:
Approximately EUR400 million in revenues in 2003
Other setting(s):
2003
Subject category:
Strategy and General Management
Published by:
WHU - Otto Beisheim School of Management
Length: 18 pages
Subject category:
Strategy and General Management
Published by:
WHU - Otto Beisheim School of Management
Format:
.ppt
About
Abstract
This case focuses on the strategic positioning of the third largest beer group in Germany, Radeberger Gruppe AG (RG). Students find themselves at a point in time when RG was considering a takeover of the fourth largest German beer group, Brau und Brunnen AG (BB) whose major shareholder, HypoVereinsbank, was considering selling off its stake. Students have to analyse the strategic options of RG in its competitive environment, especially with regard to its abilities and product portfolio. Furthermore, they have to assess the potential of an acquisition of BB, particularly taking the integration process into account. A Power Point presentation (305-007-9) is available to accompany the teaching note.
Settings
Location:
Industry:
Size:
Approximately EUR400 million in revenues in 2003
Other setting(s):
2003
Related
Subject category:
Strategy and General Management
Published by:
WHU - Otto Beisheim School of Management
Length: 18 pages
Subject category:
Strategy and General Management
Published by:
WHU - Otto Beisheim School of Management
Format:
.ppt