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Case
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Reference no. UVA-BC-0300
Subject category: Knowledge, Information and Communication Systems Management
Authors: Meghan Murray (University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2023
Version: 20 September 2023
Revision date: 2-Oct-2023
Length: 14 pages
Data source: Published sources
Topics: Business pitch; Pitch deck; Crowdfunding; Funeral industry; Investor presentation; Start-up; New venture; Regulation; Communication; Strategy; Leadership; Female protagonist; Composting; Death industry; End-of-life planning; Entrepreneurship & innovation; Management of smaller enterprises; Starting new ventures; Sustainable innovation; Management communications; Corporate image & identity; Presentation skills; New business development; Uncertainty
Share a link: https://casecent.re/p/1924
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Abstract

The case revolves around an entrepreneur, Maggie Fleur, who manages several businesses on her family's farm and who is considering a complementary new business in the burgeoning industry of human composting. The case includes background on the death-care market in the United States in addition to how human composting (which was legal in five US states as of spring 2023) works. It explores the industry leader, private company Recompose, providing details about company history, fundraising, and basic financials.
Industry:
Goods, trade, and consumer services
Teaching note
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Reference no. UVA-BC-0300TN
Subject category: Knowledge, Information and Communication Systems Management
Authors: Meghan Murray (University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2023
Version: 20 September 2023
Length: 8 pages
Data source: Published sources
View full details

About

Abstract

The case revolves around an entrepreneur, Maggie Fleur, who manages several businesses on her family's farm and who is considering a complementary new business in the burgeoning industry of human composting. The case includes background on the death-care market in the United States in addition to how human composting (which was legal in five US states as of spring 2023) works. It explores the industry leader, private company Recompose, providing details about company history, fundraising, and basic financials.

Settings

Industry:
Goods, trade, and consumer services

Related

Teaching note
-
Reference no. UVA-BC-0300TN
Subject category: Knowledge, Information and Communication Systems Management
Authors: Meghan Murray (University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2023
Version: 20 September 2023
Length: 8 pages
Data source: Published sources
View full details