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This is a Spanish version. In 2020, Banco del Barrio (BB) celebrated its12th anniversary since its establishment as a non-bank correspondent. BB had successfully reduced the traditional barriers to accessing financial services for its users at the base of the pyramid. However, the financial services offered had a low utilization rate, so BB was not making significant progress in promoting financial inclusion. In the midst of this scenario, the Vice President of Personal Banking responsible for managing BB's operations, had to develop the 2020 plan. The dilemma involves evaluating the options of expanding services in women's banking or transitioning towards a platform of services for micro-businesses. ESPAE's case collection