Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
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https://casecent.re/p/19382
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Abstract
Since the 1980s, the ever-increasing production budgets in Hollywood prompted film producers to search for additional avenues for generating income. As film merchandising contributed significantly to the total income generated through a movie, producers started concentrating on film merchandising that proved to be a lucrative business. In 2003, in the US alone, film and media merchandising produced US$16 billion. This case highlights the evolution of film merchandising as a new business model and its implications for the global film industry.
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Abstract
Since the 1980s, the ever-increasing production budgets in Hollywood prompted film producers to search for additional avenues for generating income. As film merchandising contributed significantly to the total income generated through a movie, producers started concentrating on film merchandising that proved to be a lucrative business. In 2003, in the US alone, film and media merchandising produced US$16 billion. This case highlights the evolution of film merchandising as a new business model and its implications for the global film industry.