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This case is part of the Trade and Industry Department SME case series funded by the Hong Kong Special Administrative Region Trade and Industry Department SME Development Fund. Founded by Mr Tsui, Kwok-Choi and his wife, Shun Sang (HK) Co Ltd, an authorised distributor of Proctor and Gamble (P&G) in Hong Kong, embarked upon a major IT-enabled supply chain management initiative in 1998 to streamline its sales and order fulfilment related operations. Then in 2002, Shun Sang upgraded its supply chain management systems to further enhance its operations. The benefits that Shun Sang gained included a reduction in manpower and duplicated work, greater accuracy in order processing and inventory records, more efficient inventory operations, shorter order lead-time, improved customer satisfaction, and business growth. Shun Sang did fail once between 1998 and 2002 in an attempt to upgrade its ordering system. But it was not discouraged. It was determined to learn from its mistake and that paved the way for the successful roll out of the new systems in 2002. This case is designed to illustrate how an SME (small and medium enterprise) can turn logistic efficiencies into its competitive advantage and the importance of data quality in doing so. The case allows for a discussion on the critical success factors of IT-enabled supply chain management systems, typical SME responses to economic downturn, and approaches that SMEs can take to improve its competitiveness and profitability.