Subject category:
Production and Operations Management
Published by:
IBS Center for Management Research
Length: 6 pages
Data source: Published sources
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https://casecent.re/p/197080
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Abstract
This case is about Pesky Fish, a UK-based start-up, which disrupted the fresh-fish distribution system in the UK. Pesky Fish introduced a lean supply-chain framework aided by technology, which promised sustainable delivery of fresh fish from fishermen to restaurants within a few hours, instead of the prevailing two weeks. Founded by Ben King and Aiden Berry, Pesky Fish sought to address the problem at both ends of the fish supply chain - fishermen being underpaid and restaurants being overcharged.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Time period
The events covered by this case took place in 2016-2021.Geographical setting
Region:
Europe
Country:
United Kingdom
Featured company
Pesky Fish
Employees:
11-50
Type:
Partnership
Industry:
Food & beverage
Other keywords:
Fresh fish supply chain; Sustainable supply chain
Featured protagonist
- Ben King (male), Co-founder and CEO
Subject category:
Production and Operations Management
Published by:
IBS Center for Management Research
Length: 7 pages
Data source: Published sources
About
Abstract
This case is about Pesky Fish, a UK-based start-up, which disrupted the fresh-fish distribution system in the UK. Pesky Fish introduced a lean supply-chain framework aided by technology, which promised sustainable delivery of fresh fish from fishermen to restaurants within a few hours, instead of the prevailing two weeks. Founded by Ben King and Aiden Berry, Pesky Fish sought to address the problem at both ends of the fish supply chain - fishermen being underpaid and restaurants being overcharged.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Time period
The events covered by this case took place in 2016-2021.Geographical setting
Region:
Europe
Country:
United Kingdom
Featured company
Pesky Fish
Employees:
11-50
Type:
Partnership
Industry:
Food & beverage
Other keywords:
Fresh fish supply chain; Sustainable supply chain
Featured protagonist
- Ben King (male), Co-founder and CEO
Related
Subject category:
Production and Operations Management
Published by:
IBS Center for Management Research
Length: 7 pages
Data source: Published sources