Subject category:
Ethics and Social Responsibility
Published by:
Amity Research Centers
Length: 12 pages
Data source: Published sources
Share a link:
https://casecent.re/p/197213
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Abstract
Consumerism had led to the concept of 'fast fashion' - the business within the fashion industry that thrived on cheap and speedy production of low-quality clothing that met the latest trends. H&M had a robust supply chain and cutting-edge technology that helped it to become one of the leading fast fashion companies. H&M's supply chains were fast and its apparels were affordable due to the low cost of labour from overseas. That gave the company a competitive advantage. However, its apparel manufacturing process was depleting the natural resources and damaging the environment. The clothes were being manufactured, used, and discarded very quickly, making clothes more of a commodity than keepsake and customers expected a constant stream of new clothing. However, as time passed, the consumers became more conscious of the environment and started to shun fast fashion, and H&M also started several initiatives to mitigate the damage. It focused on circular business models that incorporated reuse and recycling. Would H&M's sustainability initiatives be enough to compensate for the environmental damage?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2024.Geographical setting
Region:
World/global
Featured company
H&M Group
Employees:
10000+
Turnover:
USD 24.8 billion (2019)
Type:
Public company
Industry:
Fashion retail
About
Abstract
Consumerism had led to the concept of 'fast fashion' - the business within the fashion industry that thrived on cheap and speedy production of low-quality clothing that met the latest trends. H&M had a robust supply chain and cutting-edge technology that helped it to become one of the leading fast fashion companies. H&M's supply chains were fast and its apparels were affordable due to the low cost of labour from overseas. That gave the company a competitive advantage. However, its apparel manufacturing process was depleting the natural resources and damaging the environment. The clothes were being manufactured, used, and discarded very quickly, making clothes more of a commodity than keepsake and customers expected a constant stream of new clothing. However, as time passed, the consumers became more conscious of the environment and started to shun fast fashion, and H&M also started several initiatives to mitigate the damage. It focused on circular business models that incorporated reuse and recycling. Would H&M's sustainability initiatives be enough to compensate for the environmental damage?
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2024.Geographical setting
Region:
World/global
Featured company
H&M Group
Employees:
10000+
Turnover:
USD 24.8 billion (2019)
Type:
Public company
Industry:
Fashion retail