More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. W34835
Subject category: Strategy and General Management
Authors: Sandip Pradhan (Ivey Publishing, Western University); Manojit Chattopadhyay (Indian Institute of Management Raipur)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-02-16
Length: 14 pages
Data source: Field research
Topics: Strategic decision-making; Market dynamics; Digital transformation; Battery-as-a-Service (BaaS); Data security; Business model innovation; General management
Tags: UN Sustainable Development Goals (UN SDGs): Goal 9: Industry, innovation and infrastructure
Share a link: https://casecent.re/p/197451
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

In Kolkata, India, in 2021, a car battery failed at a crucial moment. Witnessing this, the research and development director at Exide Industries Limited (EIL) pondered creating an Internet of Things (IoT)-integrated smart battery solution to enhance customer experience by proactively monitoring battery health. The dilemma for EIL's cross-functional team was multifaceted: Could they innovate without compromising data privacy while maintaining sustainability? The team debated market receptiveness, return on investment, and compliance with environmental standards. The business situation was complex: Could EIL redefine customer experience, align with sustainability goals, and navigate the challenges of data security and market risks?

Teaching and learning

This item is suitable for postgraduate and executive education courses.
Locations:
Canada; India; United Kingdom; United States
Industry:
Manufacturing
Size:
Large
Other setting(s):
2020
Teaching note
-
Reference no. W34836
Subject category: Strategy and General Management
Authors: Sandip Pradhan (Ivey Publishing, Western University); Manojit Chattopadhyay (Indian Institute of Management Raipur)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-02-16
Length: 16 pages
Data source: Field research
View full details

About

Abstract

In Kolkata, India, in 2021, a car battery failed at a crucial moment. Witnessing this, the research and development director at Exide Industries Limited (EIL) pondered creating an Internet of Things (IoT)-integrated smart battery solution to enhance customer experience by proactively monitoring battery health. The dilemma for EIL's cross-functional team was multifaceted: Could they innovate without compromising data privacy while maintaining sustainability? The team debated market receptiveness, return on investment, and compliance with environmental standards. The business situation was complex: Could EIL redefine customer experience, align with sustainability goals, and navigate the challenges of data security and market risks?

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Locations:
Canada; India; United Kingdom; United States
Industry:
Manufacturing
Size:
Large
Other setting(s):
2020

Related

Teaching note
-
Reference no. W34836
Subject category: Strategy and General Management
Authors: Sandip Pradhan (Ivey Publishing, Western University); Manojit Chattopadhyay (Indian Institute of Management Raipur)
Published by: Ivey Publishing
Originally published in: 2024
Version: 2024-02-16
Length: 16 pages
Data source: Field research
View full details