Subject category:
Strategy and General Management
Published in:
2004
Format:
.wmv
Data source: Field research
Topics:
Service; Change; Human resources; Strategy; Communications; Denmark; Bank; Financial services; Employee loyalty
Abstract
This supplementary software is to accompany the case. The case enables participants to explore how a relatively small Danish Bank transformed itself from being effectively undifferentiated to having the highest customer and employee satisfaction of any major Danish bank, as well as returns to shareholders dramatically above market levels. The case supports discussions of change, strategy, service (and the role of service in customer loyalty and financial returns), as well as human resources.
About
Abstract
This supplementary software is to accompany the case. The case enables participants to explore how a relatively small Danish Bank transformed itself from being effectively undifferentiated to having the highest customer and employee satisfaction of any major Danish bank, as well as returns to shareholders dramatically above market levels. The case supports discussions of change, strategy, service (and the role of service in customer loyalty and financial returns), as well as human resources.