Product details

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Supplementary software
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Reference no. 304-174-3
Published in: 2004
Format: .wmv
Data source: Field research

Abstract

This supplementary software is to accompany the case. The case enables participants to explore how a relatively small Danish Bank transformed itself from being effectively undifferentiated to having the highest customer and employee satisfaction of any major Danish bank, as well as returns to shareholders dramatically above market levels. The case supports discussions of change, strategy, service (and the role of service in customer loyalty and financial returns), as well as human resources.
Location:
Industry:
Other setting(s):
2003

About

Abstract

This supplementary software is to accompany the case. The case enables participants to explore how a relatively small Danish Bank transformed itself from being effectively undifferentiated to having the highest customer and employee satisfaction of any major Danish bank, as well as returns to shareholders dramatically above market levels. The case supports discussions of change, strategy, service (and the role of service in customer loyalty and financial returns), as well as human resources.

Settings

Location:
Industry:
Other setting(s):
2003

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