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This case study delves into the journey of Atul Kapoor & Sons (AKS), a renowned family-owned business with a legacy spanning over a century in manufacturing umbrellas, bags, raincoats, and air pillows. The story revolves around Alok Kapoor, an ambitious entrepreneur who faces the challenges of a rapidly changing business landscape, intensified by the Covid-19 outbreak and globalization. Despite various odds and internal family disputes, AKS demonstrated resilience and adaptability, leveraging Industry 4.0 technologies and embracing innovation to remain competitive. The company's steadfast commitment to trust, quality, and ethical practices, combined with a customer-centric approach, helped build a loyal clientele. Looking to the future, Kapoor envisions making AKS 'Atmanirbhar' (self-reliant), embracing innovation while retaining its age-old values to ensure a sustainable and prosperous future for the legendary organization.